PROFESSIONAL SUMMARY.
Experienced Creative and Media Director with over a decade of dedicated service to small businesses and non-profit organizations. Proficient in English and Spanish, adept at fostering relationships and possessing an in-depth understanding of media and marketing. Demonstrated success in elevating social media metrics and surpassing goals. Known for maintaining confidentiality and exhibiting a strong work ethic.
EDUCATION.
University of Valley Forge
Bachelor of Arts | Graduated 2018
Christian Leadership - Major
Music Technology - Minor
Digital Media Electives
EXPERIENCE.
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Creative Director | Florida Multicultural District
• Pioneered the establishment of a department from ground zero, successfully crafting a budget and assembling a 10-15 member team.
• Orchestrated large-scale events, including AVL execution, while effectively resourcing over 200 churches and organizations throughout Florida.
• Achieved an impressive 200% surge in online engagement and reach through SEO and strategic social media endeavors.
• Crafted compelling narratives via digital content, encompassing captivating photos, videos, graphic design, and short-form content.
• Fostered strong relationships with external clients, including executives, while demonstrating exceptional interpersonal skills.
• Displayed professional leadership in live show and theatrical production.
• Expertly managed digital assets using a controlled vocabulary and implemented strategic communication plans.
• Exhibited leadership during challenging scenarios and cultivated effective relationships with clients.
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Freelance Consultant
• Provided impactful consultation services to numerous prominent organizations, enhancing online reach, media, and production.
• Integrated AVL systems for diverse venues, including restaurants, houses of worship, and meeting spaces.
• Contracted for artistic projects, designing album artwork, websites, and branding for musical artists and record labels.
• Captured moments through photography and videography, spanning commercials, concerts, and grand events.
• Produced high-quality broadcasts for music festivals and conventions.
• Demonstrated proficiency in both windows and mac environments.
• Developed effective communication strategies for diverse audiences, showcasing relationship-building skills.
• Displayed self-motivation and initiative.
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Creative & Production Director | Una Iglesia Para La Ciudad
• Directed department operations, interfacing with executive leadership to align with organizational vision.
• Cultivated, trained, and developed a broadcast team, enabling the delivery of online services.
• Oversaw all aspects of AVL, including substantial outdoor events, ensuring optimal sound, lighting, and visual experiences.
• Spearheaded brand redesign, including website and print materials.
• Managed project timelines, budgets, and adjustments for optimal performance.
• Developed updated policy/procedures based on new regulations.
• Employed critical thinking and independent decision-making for audits and inspections.
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Media Director | Calvary Church
• Managed department operations, fostering team development and executive alignment.
• Developed a proficient capture team for video, photography, and social media management.
• Enhanced online presence through SEO and dynamic social media strategies.
• Created internal and external relationships to support integrated communication strategies.
• Utilized social media and emerging technologies to analyze and support campaigns.
• Committed to continuous improvement and embraced theatrical terminology and practices.
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Campus AVL Director | University Of Valley Forge
• Led departmental operations and cultivated team members while interfacing with executive leadership.
• Structured, trained, and developed a team for campus events, displaying technical expertise as an AVL engineer.
• Delivered AVL support for campus events and produced video content for broadcasts.
• Excelled in supporting national musical tours and adhered to broadcast standards and practices.
• Demonstrated leadership, relationship-building, and decision-making skills.
• Possessed strong technical proficiency in various live entertainment disciplines.