PROFESSIONAL SUMMARY.

Experienced Creative and Media Director with over a decade of dedicated service to small businesses and non-profit organizations. Proficient in English and Spanish, adept at fostering relationships and possessing an in-depth understanding of media and marketing. Demonstrated success in elevating social media metrics and surpassing goals. Known for maintaining confidentiality and exhibiting a strong work ethic.

EDUCATION.

University of Valley Forge
​Bachelor of Arts | Graduated 2018
​Christian Leadership - Major
Music Technology - Minor
Digital Media Electives

EXPERIENCE.

  • Creative Director | Florida Multicultural District

    • Pioneered the establishment of a department from ground zero, successfully crafting a budget and assembling a 10-15 member team.

    • Orchestrated large-scale events, including AVL execution, while effectively resourcing over 200 churches and organizations throughout Florida.

    • Achieved an impressive 200% surge in online engagement and reach through SEO and strategic social media endeavors.

    • Crafted compelling narratives via digital content, encompassing captivating photos, videos, graphic design, and short-form content.

    • Fostered strong relationships with external clients, including executives, while demonstrating exceptional interpersonal skills.

    • Displayed professional leadership in live show and theatrical production.

    • Expertly managed digital assets using a controlled vocabulary and implemented strategic communication plans.

    • Exhibited leadership during challenging scenarios and cultivated effective relationships with clients.

  • Freelance Consultant

    • Provided impactful consultation services to numerous prominent organizations, enhancing online reach, media, and production.

    • Integrated AVL systems for diverse venues, including restaurants, houses of worship, and meeting spaces.

    • Contracted for artistic projects, designing album artwork, websites, and branding for musical artists and record labels.

    • Captured moments through photography and videography, spanning commercials, concerts, and grand events.

    • Produced high-quality broadcasts for music festivals and conventions.

    • Demonstrated proficiency in both windows and mac environments.

    • Developed effective communication strategies for diverse audiences, showcasing relationship-building skills.

    • Displayed self-motivation and initiative.

  • Creative & Production Director | Una Iglesia Para La Ciudad

    • Directed department operations, interfacing with executive leadership to align with organizational vision.

    • Cultivated, trained, and developed a broadcast team, enabling the delivery of online services.

    • Oversaw all aspects of AVL, including substantial outdoor events, ensuring optimal sound, lighting, and visual experiences.

    • Spearheaded brand redesign, including website and print materials.

    • Managed project timelines, budgets, and adjustments for optimal performance.

    • Developed updated policy/procedures based on new regulations.

    • Employed critical thinking and independent decision-making for audits and inspections.

  • Media Director | Calvary Church

    • Managed department operations, fostering team development and executive alignment.

    • Developed a proficient capture team for video, photography, and social media management.

    • Enhanced online presence through SEO and dynamic social media strategies.

    • Created internal and external relationships to support integrated communication strategies.

    • Utilized social media and emerging technologies to analyze and support campaigns.

    • Committed to continuous improvement and embraced theatrical terminology and practices.

  • Campus AVL Director | University Of Valley Forge

    • Led departmental operations and cultivated team members while interfacing with executive leadership.

    • Structured, trained, and developed a team for campus events, displaying technical expertise as an AVL engineer.

    • Delivered AVL support for campus events and produced video content for broadcasts.

    • Excelled in supporting national musical tours and adhered to broadcast standards and practices.

    • Demonstrated leadership, relationship-building, and decision-making skills.

    • Possessed strong technical proficiency in various live entertainment disciplines.